The plays library

Outbound plays you can run this week.

Each play is a complete, step-by-step outbound motion: why it works, who it's for, the exact steps and the mistakes to avoid. We're starting with one and adding more as we write them up.

Play #001Competitive IntelIntermediate

The Overlap Play: Turn Your Competitor’s Audience Into Your Pipeline

Your competitor already spent millions educating your next customer. Go talk to them.

9 min read2 hours to set up · 15 min/day to run

More plays are on the way. Each one is run on real campaigns before it's published here.