NEWMeet your agent · works 24/7

An AI agent that runs outbound for you.

Drop in your website. GTM Plays learns your market, finds the people already showing intent, qualifies the ones worth contacting, and turns their signals into personalized outreach.

100 free credits · no credit card required · see how it works ↓

Eight signal sources — post engagers, competitor followers, keyword mentions, expert audiences, job changes, funding rounds, hiring sprees and top-five-percent active profiles — flow into the GTM Plays agent, which outputs a qualified, personalized queue.

180+ sales & GTM teams · 847K+ leads extracted · running around the clock

One agent. The whole outbound loop.

From spotting intent to sending the first message, GTM Plays keeps the entire prospecting context in one place — nothing gets lost between tools.

1/4Discover

Find the people already leaning in

Your agent watches the signals around your market — who follows your competitors, who engages with the category, who is hiring into the problem — and ranks who deserves attention first.

Signals detected in your market
  • Engaged with a competitor postMaya Chen · VP Growth2h
  • Followed your competitorEthan Brooks · Founder5h
  • Hiring 3 SDRsKestrel (240 staff)1d
  • Commented in your categoryAmara Bello · Director1d
  • New follower overlap with your ICPLumen Labs2d
2/4Qualify

If they don't fit, they don't make the list

Every prospect is checked against the customers you actually want — role, seniority, industry, company size. Poor fits never reach your queue, and never cost you a message.

Checked against your ICP
B2B SaaS50–500 staffDirector+North America
  • Maya ChenVP Growth · B2B SaaS · 230 staffQUALIFIED
  • Taylor ReedStudent · —REMOVED
  • Priya RaghunathanHead of Sales · 240 staffQUALIFIED
  • Iris ChenRetail assistant · 12 staffREMOVED
  • Ethan BrooksFounder · 90 staffQUALIFIED
3/4Engage

Every message has a reason to exist

Instead of dropping people into a generic sequence, your agent writes from the context that surfaced them — their role, their company, the signal they just gave off. Email and LinkedIn, coordinated.

Context in, message out

SIGNALEngaged with a competitor post

COMPANYArc Labs · B2B SaaS · hiring SDRs

ROLEVP Growth

EMAILLINKEDIN

To: maya@arclabs.io

Maya — noticed your team is adding SDRs while you're weighing tools in this space. That combination usually means one thing: reps arriving faster than pipeline.

written from this prospect's own signals — sample message

4/4Improve

Every campaign teaches your agent what works

It watches which profiles convert and which messages fall flat, then feeds that back into what it targets and sends next. Same market, sharper agent.

What your agent learned
  1. Week 1

    Targeting v1 — first campaigns out

  2. Week 2

    ICP refined from early replies

  3. Week 3

    Messaging adjusted to what lands

  4. Week 4

    Higher-quality conversations

Illustrative timeline — the loop runs continuously, not on a schedule.

Three minutes of setup. Then let it work.

Give GTM Plays the context once. Your agent handles the repetitive part from there.

01

Give it your website

GTM Plays reads your site and works out what you sell, which market you play in, which roles buy from you — and drafts your ICP from what it finds. You edit, it remembers.

No giant workflow to configure.

02

Let it work your market

It watches for intent signals, finds the people behind them, scores and filters them against your profile, enriches the qualified ones, and prepares the outreach.

The repetitive part of outbound, off your plate.

03

Open conversations, not spreadsheets

You come back to qualified prospects, contextual messages, and replies that are ready for your attention — while the queue keeps refilling in the background.

Your time goes to the conversations, not the prep.

Everything between “who should we contact?” and “they replied.”

One agent carries the context across the entire outbound workflow.

Find leads

Signal-led discovery — post engagers, competitor followers, keyword mentions and buying events, watched around the clock.

Qualify & enrich

Every prospect scored against your ICP and enriched — poor fits never reach your queue, or your balance.

Research & personalize

Messages written from each person's own context — their role, their company, the signal that surfaced them.

Send & learn

Email and LinkedIn coordinated — full autopilot or your approval first — and every reply teaches it what works.

What makes it different

One agent, four jobs — watch it work each one.

Start from warm signals

Your agent watches post engagers, competitor followers, keyword mentions and buying events — so outreach starts with people already in your orbit, not a cold database.

Post engagersCompetitor followersKeyword mentionsBuying events

Filtering for your ICP

Maya ChenVP Growth · Arc LabsKEEP
Taylor ReedStudent · —DROP

Qualify for ICP fit

Every prospect is enriched and scored against your ICP automatically. Poor fits are dropped before they cost a message — no tables to maintain, no manual filtering.

Maya ChenVP Growth · Arc Labs · B2B SaaSICP 94

Lead enrichment

  • Enriching lead & company details
  • Understanding the business model
  • Organization size & industry
  • Fit against your target outcome

Research & write in your voice

Messages are written from each person's own context — the signal, the role, the company — so every line has a reason to be there.

Drafted by your agent

Maya — saw your comment on the pricing thread. Most teams at Arc Labs' size hit exactly that wall, usually right after a hiring push like this month's. Worth two minutes this week?

RelevancePersonalizationTimingIntent

Send, and book meetings

Email and LinkedIn touches go out coordinated — full autopilot or approve-first — and replies come back with a response already drafted.

Maya ChenVP Growth · Arc LabsLinkedIn · Email

Maya — saw your comment on the pricing thread. Worth two minutes this week?

sent by your agent

Ha — fair point. Send me times for Tuesday?

DRAFTED

“Tuesday works — 10:00 or 15:30?” — waiting for your approval

Start free — 100 credits

Teams stopped prospecting by hand. Their agents do it now.

847K+

Leads extracted for customers to date

180+

Sales and GTM teams running GTM Plays

24/7

Your agent never stops prospecting

Fits the GTM stack you already have.

Keep your existing sending and enrichment tools. GTM Plays delivers qualified prospects — and their context — where your team already works.

CSVExcelClayInstantlySmartleadLemlistApollo

Pay for prospects. Not another software seat.

One credit is one qualified lead. Credits never expire, there's no subscription, and ICP filtering means poor fits never touch your balance.

Leads you need

10,000

One-time

$29

$0.0029 per lead

3% below base rate

1 credit = 1 lead

Add ICP filtering to any order and you're only charged for leads that match your criteria — a flat 500-credit filter fee covers the pass.

  • Credits never expire
  • No subscription, no contracts
  • ICP filtering — pay for matches only
  • 100 free credits to start
Start free — 100 credits

No credit card required

Questions?
Answers.

The things people ask before they launch an agent. Anything else, just email us — a human replies.

Still have a question?hello@gtmplays.io

It runs the repetitive part of outbound end to end: it watches your market for intent signals, finds the people behind them, scores and filters them against your ideal customer profile, enriches the qualified ones, writes personalized outreach, and sends it across email and LinkedIn. You handle the conversations.

You give it your website. It reads what you sell and who you sell to, then drafts an ICP — roles, seniority, industries, company sizes, geographies — which you can review and edit before anything runs. The agent scores every prospect against that profile.

From the places intent actually shows up: the audiences of competitors and category leaders — their followers and the people engaging with their posts — plus activity in your category and growth signals like relevant hiring. It starts from who is leaning in, not from a static database.

Yes — that's the core of it. People who follow a competitor or engage with their content have self-selected into your problem space. Your agent treats those audiences as its richest hunting ground.

Every discovered prospect is checked against your criteria before it enters your queue. You only pay credits for prospects that match — a flat 500-credit filter fee covers the filtering pass itself. Poor fits cost you nothing.

Yes. It writes each touch from that prospect’s own context — role, company, and the signal that surfaced them — and coordinates follow-ups across both channels. There are no sequences for you to build.

Yes. Run it in full autopilot, or switch on approval mode and every message waits for your sign-off. You can change modes at any time.

The agent drafts a response from the full context of the conversation and the prospect’s profile, and queues it for you. It never sends replies without you unless you have explicitly put replies on autopilot.

Yes. Replies, conversions, and dead ends feed back into what it targets and what it writes. It shifts weight toward the segments and messages that are earning conversations.

Yes. Qualified prospects and their context export cleanly to CSV and Excel, with column mappings for Clay, Instantly, Smartlead, Lemlist, and Apollo — so your existing sending and enrichment stack keeps working.

One credit is one qualified lead delivered. Credits are bought one-time, never expire, and there is no subscription or contract — you buy again only when you need more.

Sign up and they are on your account — no credit card required. That is enough to launch your agent, see real qualified prospects in your queue, and judge the quality before you pay anything.

Somewhere in your market, someone is already showing intent. Put your agent on it.

100 free credits · no credit card required · cancel anytime