AI that finds your perfect customers.

It runs the repetitive part of outbound end to end: it watches your market for buying-intent signals, finds the people behind them, scores them against your ideal customer profile, writes a personalized message for each one, and reaches out on LinkedIn. Replies land in one inbox, where you take the conversation.

You give it your website. It reads what you sell and who you sell to, then drafts an ICP - titles, industries, company sizes and locations - which you review and edit before anything runs. Every prospect is scored against it.

On LinkedIn and X, wherever intent shows up: people engaging with your competitors and with the topics you solve, recent job changes, fresh funding, hiring momentum, the most active people in your ICP, and lookalikes of your best customers. It starts from who is leaning in, not from a static list.

LinkedIn - connection requests, messages and profile visits, from your own LinkedIn account. Each message is written for that person from their role, their company and the signal that surfaced them.

Yes. You can read and edit every message for every prospect before it is sent, write your own for any step, or leave the AI to write them. Outreach only starts when you press Start.

Their reply appears in your unified inbox within a minute or two, next to who they are and why they were contacted. You answer from GTM Plays, and they drop out of the automated sequence.

Yes. When you reject a lead you tell it why - wrong size, wrong seniority, competitor - and it uses that to target better. Approvals, replies and the signals that convert shape what it looks for next.

Start the trial and you get the full Pro plan for 7 days. Cancel before it ends and you pay nothing; otherwise the plan you chose starts on day 8. You can cancel anytime from Settings → Billing.

Pro is $149 a month - $134.10 a month billed quarterly, or $119.20 a month billed yearly. It includes 2 AI agents and up to 1,800 prospects contacted a month. Add another agent for $59 a month or a teammate for $99 a month. Larger teams and agencies get a custom plan.

Credits pay for finding contact details: 1 credit for each email found, 10 for each mobile number, nothing if none is found. Pro includes 200 credits a month, refilled every cycle, and you can top up anytime from $25.

Yes. GTM Plays connects natively to HubSpot, Salesforce, Pipedrive, Zoho CRM, Attio, folk and Breakcold; to Instantly, Smartlead, SmartReach and HeyReach; and to Slack, Clay, Zapier and any webhook. New leads go across automatically, or one at a time from a contact. Developers can use our REST API or MCP server, and Live Leads orders also download in Clay, Instantly and Smartlead import formats.

Live Leads is a separate tool for pulling lead lists - a company page’s followers or a post’s engagers - paid with one-time credit packs from $9 that never expire. You can use it with or without the agent plan.