Free lead generation tools

Free, no-sign-up tools for B2B prospecting: work out your outbound ROI, build an ideal customer profile and write LinkedIn openers from buying signals.

Free toolLead generation ROI calculatorPut in your own outbound numbers and see how many replies, meetings and new customers a month of prospecting produces, what each meeting costs, and the return on what you spend.Open the tool Free toolIdeal customer profile (ICP) templateFill in the fields to build a one-page ICP your whole team can use: who to target, the problems you solve for them, the signals that mean now is a good time, and who to leave alone.Open the tool Free toolLinkedIn message generatorPick the buying signal you spotted, add a few details, and get three short LinkedIn openers written from that signal. Edit one so it sounds like you, then send it.Open the tool

Turn buying signals into meetings.

Enter your website. GTM Plays learns your business, finds high‑intent leads and turns them into your next customers.

7 days free · cancel anytime · nothing sends until you say so