The GTM Plays blog
Playbooks, data and ideas on B2B lead generation, buying signals and outbound that books meetings.
BlogApollo.io pricing in 2026: plans, credits and hidden costsApollo.io pricing as of Oct 2026: Free, Basic, Professional and Custom plans, how credits work, the costs people miss, and cheaper options worth comparing.Read BlogAppointment setting services vs software: an honest 2026 comparisonThe best B2B appointment setting services in 2026 compared with software you run yourself: pricing models, verified agency facts and how to choose fairly.Read Blog15 B2B lead generation strategies that work in 202615 B2B lead generation strategies for 2026, from buying signals and LinkedIn outreach to content, partners and referrals, plus how to choose yours.Read BlogThe best AI SDR tools in 2026, compared with pricesThe 9 best AI SDR tools in 2026 compared: what each agent does, published prices as of Oct 2026, channels, contract terms and which teams each one suits.Read BlogThe best B2B data providers in 2026, comparedThe 9 best B2B data providers in 2026 compared: coverage focus, data types, published prices as of Oct 2026, and how to test data quality before you buy.Read BlogThe best intent data providers in 2026, compared by signal typeThe 10 best B2B intent data providers in 2026 compared: the type of signal each sells, published prices as of Oct 2026, and how to choose the right source.Read BlogThe best lead generation agencies in 2026, compared fairlyThe 10 best B2B lead generation agencies in 2026, checked on their own sites: channels, how each prices, who it suits, and when software is the better buy.Read BlogThe best lead generation companies in 2026: agencies and software comparedThe best lead generation companies in 2026: five agencies and five software platforms, with prices as of Oct 2026, who each suits, and how to choose.Read BlogThe best LinkedIn automation tools in 2026, comparedThe 10 best LinkedIn automation tools in 2026 compared: features, published prices as of Oct 2026, who each suits, and the account-safety questions to ask.Read BlogThe best sales intelligence tools in 2026, comparedThe 10 best sales intelligence tools in 2026 compared: data depth, buying signals, workflow and prices as of Oct 2026, from Sales Navigator to ZoomInfo.Read BlogThe best sales prospecting tools in 2026, grouped by jobThe 10 best sales prospecting tools in 2026 compared by job: finding contacts, researching, enriching and reaching out, with prices as of Oct 2026.Read BlogClay pricing in 2026: plans, actions, data credits and hidden costsClay pricing as of Oct 2026: Free, Launch, Growth and Enterprise plans, how actions and data credits add up, the costs people miss, and simpler options.Read BlogCold outreach templates for email and LinkedInCold outreach templates for email and LinkedIn: signal-based openers, problem-led emails, referral asks, follow-ups and break-up notes you can adapt fast.Read BlogHeyReach pricing in 2026: plans, senders, credits and alternativesHeyReach pricing as of Oct 2026: Growth per sender, Agency and Unlimited plans, quarterly and yearly prices, enrichment credits, proxies and other options.Read BlogHow to build a B2B lead list, step by stepHow to build a B2B lead list that converts: define your ICP, choose sources, find decision makers, enrich and verify contacts, add signals, keep it clean.Read BlogHow to find decision makers at any B2B companyHow to find decision makers at B2B companies: map the buying committee, find names on LinkedIn and company sites, verify contact details and time outreach.Read BlogHow to generate leads on LinkedIn: a 9-step guideHow to generate leads on LinkedIn in 9 steps: fix your profile, define your ICP, find people showing intent, message them well and turn replies into deals.Read BlogHow to generate leads with AI: a practical guideHow to generate leads with AI: where AI helps with prospecting, research, scoring and writing, where humans still matter, and how to set up the workflow.Read BlogHow to get more sales meetings without more spamHow to get more B2B sales meetings: tighten your ICP, reach people with a reason to talk, ask for the meeting well, cut no-shows and know when to get help.Read BlogHow to increase your LinkedIn reply rateHow to increase your LinkedIn reply rate: target people with a reason to talk, fix your profile, write shorter openers, follow up well and measure.Read BlogHow to target your competitors' followers on LinkedIn, step by stepA step-by-step guide to turning a competitor's LinkedIn audience into pipeline: pick competitors, build the list, filter to your ICP and reach out.Read BlogLead generation companies in India: agencies and software comparedLead generation companies in India for 2026: verified agency pricing in rupees and dollars, B2B outreach models, and software you can run in-house.Read BlogLead generation companies in the UK: agencies and software comparedLead generation companies in the UK for 2026: B2B agencies checked on their own sites, published pricing in pounds where it exists, and software options.Read BlogLead generation companies in the USA: agencies and software comparedLead generation companies in the USA for 2026: US-based SDR agencies checked on their own sites, published pricing where it exists, and software options.Read BlogLead generation statistics 2026: every number sourced and datedLead generation statistics for 2026, each one sourced and dated: B2B buyer behaviour, outreach, seller time, prospecting and LinkedIn reach, with links.Read BlogLead generation tools for India: a practical guide for B2B teamsLead generation tools for Indian B2B teams: CRMs, data, LinkedIn outreach and signal tools compared, plus what to check on billing, data and the DPDP Act.Read BlogLinkedIn buying signal tools: an honest comparison for 2026A fair comparison of LinkedIn buying signal tools in 2026: what each one tracks, who it suits, and how to turn LinkedIn intent into conversations.Read BlogLinkedIn cold outreach: a practical guide with templatesLinkedIn cold outreach that gets replies: who to message, connection notes, first messages and follow-ups, with templates and the mistakes to avoid.Read BlogLinkedIn follow-up message templates that add valueLinkedIn follow-up message templates for every situation: after a connection, no reply, a post, an event or a meeting, plus timing tips and what to avoid.Read BlogLinkedIn lead generation agencies vs software: a fair comparisonSix LinkedIn lead generation agencies checked on their own sites, four software options, prices as of Oct 2026, and how to decide which route suits you.Read BlogOutbound lead generation: a signal-first playbookOutbound lead generation explained: build an ICP, choose signals and channels, write messages that get replies and measure results, with a weekly playbook.Read BlogOutbound sales agencies vs in-house software: how to chooseOutbound sales agencies compared with in-house software: seven agencies verified on their own sites, three tools, prices as of Oct 2026, and how to pick.Read BlogOutsourced lead generation in 2026: agencies vs software, comparedOutsourced lead generation in 2026: seven agencies verified on their own sites, three software options, real published prices, and how to choose fairly.Read BlogPay per meeting lead generation: providers, prices and pitfallsPay-per-meeting and pay-per-lead lead generation compared: published per-meeting prices as of Oct 2026, the hidden costs, and when a flat-fee tool wins.Read BlogLinkedIn Sales Navigator pricing in 2026: plans, costs and alternativesLinkedIn Sales Navigator pricing as of Oct 2026: Core, Advanced and Advanced Plus, monthly vs annual cost, InMail limits, hidden costs and cheaper options.Read BlogSales prospecting techniques that work in 2026Sales prospecting techniques that work in 2026: signal-based outreach, warm sources, multichannel sequences, referrals, content and how to choose.Read BlogSales tool pricing comparison: 33 tools, every price citedSales tool pricing compared: published prices for 33 prospecting, data, LinkedIn, outreach, intent and AI SDR tools as of Oct 2026, each one cited.Read BlogWaalaxy pricing in 2026: plans, limits, add-ons and alternativesWaalaxy pricing as of Oct 2026: Pro, Advanced and Business plans, invite limits, email finder credits, the paid Inbox add-on, billing discounts and more.Read BlogZoomInfo pricing in 2026: what we know and what drives costZoomInfo pricing as of Oct 2026: why there are no public prices, what drives cost, what each plan includes, what third-party data says, and alternatives.Read
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