Lead generation companies in the UK: agencies and software compared

The leading lead generation companies in the UK for B2B in 2026 include ORRJO, Sopro, The Lead Generation Company, Pearl Lemon Leads, Operatix, durhamlane, Punch! and MarketMakers. Published prices start at about £2,500 a month (ORRJO, Pearl Lemon Leads). Software such as Cognism or GTM Plays suits teams that prospect in-house.

Every agency below was checked on its own website on 24 Oct 2026. Locations come from those sites, and prices are quoted as published on that date, excluding VAT unless stated. GTM Plays is our product. It is software, not an agency, and it does not book meetings by itself.

How we picked

We started from the agencies that appear most often for "lead generation company in UK" and kept those that:

• have a UK office or registered address, confirmed on their own site
• sell B2B lead generation, telemarketing, SDR outsourcing or appointment setting as a core service
• explain how they work clearly enough to compare, with a published price where one exists

We did not use directory ratings or third-party price claims. Where an agency does not publish a price, we say so.

Quick comparison

Company	UK base	Main channels	Pricing as of Oct 2026
ORRJO	Glasgow (registered office London)	Email, LinkedIn, phone	Lead generation from £2,500/mo + VAT; 6 or 12-month terms
Sopro	Brighton	Email, LinkedIn, ads, intent	From around $3.8K/mo; no minimum contract
The Lead Generation Company	London, Manchester, Glasgow	Phone, LinkedIn, data	Not published
Pearl Lemon Leads	London	Email, phone	Cold email from £2,497/mo; appointment setting £4,497/mo
Operatix	London	SDR outsourcing	Not published
durhamlane	UK	Consultative SDRs	Not published
Punch!	UK	Human SDRs, agentic GTM	Not published
MarketMakers	UK	Telemarketing	Not published
Cognism	Software	Data	Not published
GTM Plays	Software	LinkedIn	Pro $149/mo, 7-day free trial

The best lead generation companies in the UK

ORRJO (Glasgow, UK)

Why it is on this list: it publishes its retainer prices and typical spend, and runs lead generation alongside demand generation.

What it is: a B2B growth agency headquartered in Glasgow, running lead generation, demand generation, brand and research as one team. Its lead generation covers multi-channel SDR work across email, LinkedIn and voice (orrjo.com).

Pricing (as of Oct 2026, orrjo.com/pricing): published. Lead Generation starts from £2,500 a month on a retainer, and sales days start from £350 a day. ORRJO says most clients invest £2,500 to £10,000 a month. Engagements run on 6 or 12-month contracts, prices exclude VAT, and it does not charge per meeting.

Best for: UK B2B companies that want lead generation and demand generation run together.

Watch out for: the minimum term is 6 months.

Sopro (Brighton, UK)

Why it is on this list: a managed prospecting service headquartered in Brighton that states a starting price and no minimum contract.

What it is: a B2B prospecting service headquartered at 27-29 North Street, Brighton, with offices in Miami and Skopje. It runs expert-led cold email, multi-channel and account-based outreach on its own platform and data (sopro.io).

Pricing (as of Oct 2026, sopro.io/pricing): Sopro says pricing starts at around $3.8K a month, tailored to your business, with no minimum contract.

Best for: UK and European SMEs that want managed prospecting without a long contract.

Watch out for: it is email-led, so check how deliverability is managed for your domains.

The Lead Generation Company (London, Manchester, Glasgow)

Why it is on this list: a phone-first option with an experienced in-house team across three UK cities.

What it is: a UK telemarketing, lead generation and appointment-setting agency with an in-house team it says averages 15 years of B2B experience. It also offers LinkedIn marketing and B2B databases with a 98% accuracy guarantee (theleadgenerationcompany.co.uk).

Pricing (as of Oct 2026): not published; it offers a free initial consultation.

Best for: UK companies whose buyers still take a phone call.

Watch out for: phone-led programmes suit some sectors better than others, so ask for case studies in yours.

Pearl Lemon Leads (London, UK)

Why it is on this list: it shows starting prices for each channel, which makes early budgeting easier.

What it is: a London lead generation agency offering cold email, cold calling, appointment setting and end-to-end sales programmes (pearllemonleads.com).

Pricing (as of Oct 2026, pearllemonleads.com): shown on its enquiry form: cold email from £2,497 a month, cold calling from £2,997 a month, appointment setting £4,497 a month and end-to-end sales £6,697 a month.

Best for: UK SMEs that want published starting prices by channel.

Watch out for: confirm the contract term and what each package includes before signing.

Operatix (London, part of memoryBlue)

Why it is on this list: a London SDR provider built for B2B software, now backed by memoryBlue.

What it is: an outsourced SDR provider for the B2B software industry, now part of memoryBlue, with offices in London, California and Texas. It covers outbound sales development, inbound lead qualification and channel programmes (operatix.net).

Pricing (as of Oct 2026): not published.

Best for: B2B software companies selling into the UK and Europe.

Watch out for: it is focused on software, so other sectors may not fit.

durhamlane (UK)

Why it is on this list: it focuses on consultative SDR work for long, high-value sales cycles.

What it is: a UK SDR outsourcing company that says it has focused on long, complex B2B sales cycles for 13 years, in sectors such as finance, healthcare, insurtech, manufacturing and life sciences (durhamlane.com).

Pricing (as of Oct 2026): not published.

Best for: companies with long, high-value sales cycles that need consultative SDRs.

Watch out for: a consultative programme takes longer to ramp than a volume campaign.

Punch! (UK)

Why it is on this list: it combines experienced human SDRs with intent signals and an agentic service.

What it is: a UK B2B sales agency offering signal-informed human SDRs and an agentic GTM service. It says its SDRs average 3+ years' tenure (punchb2b.com).

Pricing (as of Oct 2026): not published.

Best for: mid-market and enterprise teams that want experienced SDRs with intent data.

Watch out for: ask how the human and agentic services are priced and combined.

MarketMakers (UK)

Why it is on this list: a UK telemarketing and lead generation company that also handles inbound calls and data services.

What it is: a UK B2B telemarketing and lead generation company that also offers inbound call handling, email and digital marketing, and data services, with client sectors from technology to utilities (marketmakers.co.uk).

Pricing (as of Oct 2026): not published.

Best for: larger UK companies that want high-volume telemarketing.

Watch out for: volume programmes need a clear qualification standard.

Software options for UK teams that prospect in-house

Cognism

Why it is on this list: it focuses on compliant contact data and phone-verified mobiles for teams selling into Europe.

What it is: a B2B sales intelligence platform with contact and company data, verified mobile numbers, signals such as hiring, funding and job changes, Bombora intent data on Pro, AI research, CSV enrichment, CRM enrichment and MCP and API access, according to cognism.com.

Pricing (as of Oct 2026, cognism.com/pricing): no prices are published. Sales Prospecting comes in Standard and Pro packages, each listed with 5 seats included, and price is tailored to your product, team and usage. One credit reveals one contact, and a revealed contact only uses a credit again if the person changes jobs.

Best for: teams that sell into Europe and want phone-verified mobile data with a compliance focus.

Limits: you need a sales conversation to see the price, and it supplies data rather than running outreach.

GTM Plays

Why it is on this list: it finds people showing buying signals on LinkedIn and starts the conversation from your own account.

What it is: an AI agent for LinkedIn. It finds people showing intent signals, scores each one for fit against your ICP, writes a message for each person and sends it from your own LinkedIn account. Replies come into one inbox, where you take over. It does not book meetings by itself.

Pricing: Pro is $149 a month after a 7-day free trial, and each extra agent is $59 a month. Live Leads, a one-off extraction of a LinkedIn company page's followers or a post's engagers, is paid per lead with credits and is separate from Pro.

Best for: founders and small teams who want signal-led LinkedIn outreach without building workflows.

Integrations and exports: HubSpot, Salesforce, Pipedrive, Zoho CRM, Attio, folk, Breakcold, Instantly, Smartlead, SmartReach, HeyReach, Slack, Clay and Zapier, plus webhooks, a REST API and an MCP server. CSV export, and credits for email and phone enrichment. Live Leads exports in Clay, Instantly and Smartlead formats.

Limits: it is not a contact database to browse, and it has no built-in email sequencer or dialer; for email it connects to tools such as Instantly, Smartlead and SmartReach.

Agency or in-house?

Choose an agency when the offer is proven, you can commit to a minimum term, and no one in the team has time to prospect. UK agencies vary widely in term length: ORRJO runs 6 or 12-month contracts, while Sopro says it has no minimum. Our guide to outsourced lead generation covers the trade-offs in more depth.

Choose software when a founder or rep can take replies and first calls. You keep the data and the learning, and you pay per seat rather than per programme. Our lead generation ROI calculator compares the two.

Questions to ask a UK lead generation company

1. How do you handle UK data protection and marketing rules? B2B email and calling in the UK are covered by UK GDPR and PECR, so ask how the agency sources data and handles opt-outs. Our glossary entry on cold email covers the basics.
2. What counts as a qualified meeting? Agree on role, company size, need and timing in writing.
3. What is the minimum term and notice period? Terms range from none to 12 months.
4. Are prices quoted with or without VAT? Most UK agencies quote excluding VAT.
5. Who owns the data, domains and call notes? Make sure they come back to you when the contract ends.

Where GTM Plays fits

GTM Plays is software for UK teams that would rather run LinkedIn outreach in-house. It finds intent signals, scores fit against your ICP, and writes and sends LinkedIn messages from your own account. Replies arrive in one inbox, where your team takes the conversation forward. It does not book meetings by itself.

It connects to HubSpot, Salesforce, Pipedrive, Zoho CRM, Attio, folk, Breakcold, Instantly, Smartlead, SmartReach, HeyReach, Slack, Clay and Zapier, plus webhooks, a REST API and an MCP server. Pricing is Pro at $149 a month with a 7-day free trial, and each extra agent is $59 a month. For more agencies, see the best lead generation agencies, or start a 7-day free trial.