The best intent data providers in 2026, compared by signal type

The best intent data providers in 2026 are Bombora, 6sense, Demandbase, G2 Buyer Intent, ZoomInfo, Dealfront, RB2B, Warmly, Common Room and GTM Plays. They sell different kinds of signal: third-party research, review-site activity, website visits, community activity or LinkedIn activity. Choose the signal type first, then the provider.

Prices below come from each provider's own site as of Oct 2026; several do not publish prices, and we say so. GTM Plays is our product and is listed last. For definitions, see our glossary entries on intent data and buyer intent.

How we picked these providers

We looked at the providers named most often in current "best intent data providers" search results and checked each one's own site. We kept providers that:

• sell intent or buying signals as a core product, not a minor feature
• explain where their signals come from
• publish prices or explain how they are quoted

We grouped them by signal type, because a website-visitor tool and a third-party research feed solve different problems.

The five types of intent data

Type	What it shows	Level	Examples here
Third-party research	Accounts reading about topics across publisher sites	Company	Bombora, 6sense, Demandbase
Review-site research	Accounts researching your category on review sites	Company	G2 Buyer Intent
Website visitors	Who is visiting your own site	Company, sometimes person	Dealfront, RB2B, Warmly, ZoomInfo
Multi-source signals	Community, product, web and third-party signals in one place	Person and company	Common Room
Social signals	People engaging on LinkedIn, changing jobs or posting about a need	Person	GTM Plays

Quick comparison

Provider	Signal type	Pricing as of Oct 2026
Bombora	Third-party topic intent	Not published
6sense	Predictive and third-party	No public price found
Demandbase	ABM platform with intent	Not published
G2 Buyer Intent	Review-site research	Via G2 seller plans
ZoomInfo	Data platform with intent	Not published
Dealfront	Website visitors	Lite free; paid from €79/mo billed annually
RB2B	Website visitors (person-level in the US)	Free; Starter $79/mo
Warmly	Website visitors plus chat and agents	From $10,000/yr
Common Room	Multi-source signals	Essential $2,500/mo billed annually
GTM Plays	LinkedIn signals plus outreach	Pro $149/mo, 7-day free trial

The 10 best intent data providers

Bombora

What it is: a B2B intent, identity and audience data provider. Its Company Surge intent data comes from a data co-op of publishers and is sold for sales, marketing and advertising use, with partners including Apollo, The Trade Desk, Reddit and Adobe (bombora.com).

Pricing (as of Oct 2026): not published on its site; sold through sales and through partner platforms.

Best for: teams that want third-party topic intent at account level, often through a tool they already use.

Watch out for: intent is reported at company level, so you still need a way to find and reach the right person.

6sense

What it is: an account-based platform that predicts buying stage from intent and other signals and orchestrates campaigns (6sense.com).

Pricing (as of Oct 2026): we could not find a public price list on 6sense.com, so expect a sales-led quote.

Best for: mid-market and enterprise ABM teams that want predictive account scoring.

Watch out for: it is a platform purchase, usually with an annual contract and an implementation effort.

Demandbase

What it is: an account-based GTM platform for identifying accounts, running advertising and programmes, and measuring pipeline (demandbase.com).

Pricing (as of Oct 2026, demandbase.com/pricing): no figures are published. Demandbase says it tailors a plan to your GTM teams and needs.

Best for: enterprise marketing teams running ABM and account-based advertising.

Watch out for: it is built for larger teams and budgets.

G2 Buyer Intent

What it is: intent data from buyers researching software on G2, Capterra, Software Advice and GetApp, brought together in one place for software vendors (sell.g2.com).

Pricing (as of Oct 2026): sold through G2's seller plans. Check G2's seller pricing for which plan includes Buyer Intent.

Best for: software companies whose buyers compare tools on review sites.

Watch out for: it only helps if your category gets real traffic on G2 and its sister sites.

ZoomInfo

What it is: a go-to-market intelligence platform with 420M+ global contacts, 145M+ companies, buyer intent and website visitor data, according to zoominfo.com.

Pricing (as of Oct 2026, zoominfo.com/about/pricing): not published. ZoomInfo asks you to request a quote and says price depends on features, licences and credit usage.

Best for: larger teams that need deep contact and company data.

Limits: you need a sales conversation to see the price.

Dealfront (Leadfeeder)

What it is: B2B website visitor identification, web insights and a company database with prospect lists and display campaigns (dealfront.com).

Pricing (as of Oct 2026, dealfront.com/pricing): a free Lite plan. Paid plans start at €79 a month (Discover), €369 a month (Activate) and €599 a month (Scale), all billed annually. Prices rise with the number of companies identified and credits used, and there is a 14-day free trial.

Best for: European and global teams that want to know which companies visit their site.

Watch out for: visitor identification shows companies; you still need to pick the right person.

RB2B

What it is: website visitor identification that names companies and, in the US, individual visitors, with Slack and Teams on every plan and Clay, HubSpot, Salesforce, Zapier and webhooks on Pro and Pro+ (rb2b.com).

Pricing (as of Oct 2026, rb2b.com/pricing): Free at $0 (company-level ID, 150 resolutions a month), Starter at $79 a month (person-level ID), Pro from $149 a month and Pro+ from $199 a month. Every account gets a 7-day full-featured trial with no card required.

Best for: US-focused teams that want person-level visitor signals at a low price.

Watch out for: person-level identification is US-only, and it only covers people who reach your site.

Warmly

What it is: website visitor de-anonymisation, inbound chat and AI agents for converting visitors and orchestrating outbound (warmly.ai).

Pricing (as of Oct 2026, warmly.ai/pricing): AI Web De-anonymization starts at $10,000 a year, Inbound Chat at $20,000 a year and AI Inbound Autopilot at $30,000 a year, each from 10K credits a month.

Best for: teams with meaningful website traffic who want to act on visitors in real time.

Watch out for: annual pricing puts it out of reach for very small teams.

Common Room

What it is: a buyer-intelligence platform that unifies many signal sources, with a 400M+ contact directory, buying-committee mapping and AI research, according to commonroom.io.

Pricing (as of Oct 2026, commonroom.io/pricing): Essential is $2,500 a month billed annually, with 5 seats and up to 100k contacts. Advanced (15 seats) and Enterprise (30 seats) are custom.

Best for: larger go-to-market teams with community, product and web signals to unify.

Limits: it is priced and built for teams, not solo founders.

GTM Plays

What it is: an AI agent for LinkedIn. It finds people showing intent signals, scores each one for fit against your ICP, writes a message for each person and sends it from your own LinkedIn account. Replies come into one inbox, where you take over. It does not book meetings by itself.

Pricing: Pro is $149 a month after a 7-day free trial, and each extra agent is $59 a month. Live Leads, a one-off extraction of a LinkedIn company page's followers or a post's engagers, is paid per lead with credits and is separate from Pro.

Best for: founders and small teams who want signal-led LinkedIn outreach without building workflows.

Integrations and exports: HubSpot, Salesforce, Pipedrive, Zoho CRM, Attio, folk, Breakcold, Instantly, Smartlead, SmartReach, HeyReach, Slack, Clay and Zapier, plus webhooks, a REST API and an MCP server. CSV export, and credits for email and phone enrichment. Live Leads exports in Clay, Instantly and Smartlead formats.

Limits: it is not a contact database to browse, and it has no built-in email sequencer or dialer; for email it connects to tools such as Instantly, Smartlead and SmartReach.

How to choose an intent data provider

Start from what you will do with the signal

Intent data only helps if someone acts on it. If your team runs ABM advertising, an account-level feed such as Bombora, 6sense or Demandbase fits. If your sellers reach out one-to-one, you need signals that point to a person, such as website visitor identification or LinkedIn activity.

Company-level or person-level?

Most third-party intent tells you an account is researching a topic, not who. You then need contact data to find the right person. Person-level signals, such as someone engaging with a competitor's LinkedIn post or visiting your pricing page, are narrower but easier to act on. Our guide to buying signals explains the trade-off.

Check coverage for your market

A feed that works well for US software buyers may be thin for your niche or region. Ask each provider for a sample against your own target accounts before you sign.

Compare total cost, not list price

Annual contracts, seat counts, credits and implementation fees all add up. Several providers here do not publish prices, so get written quotes for the same scope.

Where GTM Plays fits

GTM Plays focuses on person-level signals on LinkedIn and acts on them for you. It finds people showing intent signals, scores fit against your ICP, and writes and sends messages from your own LinkedIn account. Replies arrive in one inbox, where you take over. It does not book meetings by itself and it does not sell a third-party intent feed.

It connects to HubSpot, Salesforce, Pipedrive, Zoho CRM, Attio, folk, Breakcold, Instantly, Smartlead, SmartReach, HeyReach, Slack, Clay and Zapier, plus webhooks, a REST API and an MCP server. For more LinkedIn-specific options, see our list of LinkedIn buying signal tools, or compare it with Common Room alternatives. To try it, start a 7-day free trial.