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LinkedIn Sales Navigator pricing in 2026: plans, costs and alternatives

LinkedIn Sales Navigator pricing as of Oct 2026: Core, Advanced and Advanced Plus, monthly vs annual cost, InMail limits, hidden costs and cheaper options.

By the GTM Plays teamUpdated 5 min read

LinkedIn Sales Navigator pricing, as of Oct 2026, starts at US$119.99 a month per licence for Core and US$159.99 a month for Advanced. Annual billing costs US$1,079.88 and US$1,799.88 a year respectively. Advanced Plus is priced on request based on team size. Every plan lists 50 InMails a month.

This guide covers each plan as published on LinkedIn's Sales Navigator plan page, local currency prices, what the money buys, the costs teams miss and cheaper options. For other prospecting tools, see our Sales Navigator alternatives page.

Sales Navigator plans at a glance

Prices as of Oct 2026, per licence, in US dollars:

Plan Monthly Annual Annual saving stated LinkedIn says it is best for
Core US$119.99 US$1,079.88 25% Individual sellers
Advanced US$159.99 US$1,799.88 6% Sales teams
Advanced Plus On request On request - Sales teams using an integrated CRM

LinkedIn notes that these prices are estimates and may exclude VAT, GST or promotional discounts, and may vary slightly by device. The actual price appears when you start a trial or checkout.

Prices in other currencies

LinkedIn publishes starting prices per licence in several currencies, as of Oct 2026:

Currency Core monthly Core annual Advanced monthly Advanced annual
AUD A$154.99 A$1,499.88 A$189.99 A$2,159.88
CAD C$144.99 C$1,199.88 C$179.99 C$2,039.88
EUR €120.99 €1,088.88 €148.21 €1,693.88
GBP £94.99 £959.88 £130.00 £1,499.88

For other currencies, including Indian rupees, LinkedIn points you to the trial or checkout button to see the actual price.

What you get for the money

LinkedIn's comparison lists these features across the plans:

  • Advanced search with 50+ filters.
  • Account IQ and Lead IQ, AI-powered account and lead insights.
  • Buyer intent, showing when buyers show interest in your company.
  • Alerts on signals such as job changes and new content.
  • Relationship Explorer and Relationship Map for finding the right people and mapping buying committees.
  • Message Assist, AI help writing outreach.
  • TeamLink for warm introductions through colleagues.
  • Smart Links to share trackable content.
  • 50 InMails a month on every plan.
  • Team seat management and centralised billing for teams.
  • Advanced CRM integrations with Salesforce, HubSpot, Microsoft Dynamics, Oracle and more, including creating leads and contacts in the CRM.

Which plan includes which feature is marked on LinkedIn's comparison table, so check it against your must-haves. Broadly, Core covers individual prospecting, Advanced adds team features, and Advanced Plus adds deeper CRM integration.

Monthly or annual?

The annual discount is very different between plans. Core saves 25% on annual billing, while Advanced saves 6%. For a solo seller sure they will use it for a year, annual Core is the clear saving. For Advanced, monthly billing costs little extra and keeps flexibility.

What it costs over a year

Using LinkedIn's published US dollar prices, as of Oct 2026, the yearly difference between billing options is:

Plan 12 months on monthly billing Annual billing Difference
Core US$1,439.88 US$1,079.88 US$360.00
Advanced US$1,919.88 US$1,799.88 US$120.00

For a team, multiply by seats. Five Advanced licences on annual billing come to US$8,999.40 a year before tax, at the published starting price. That is the number to compare with the pipeline you expect the team to create.

Questions to answer before you buy

  • How many people will prospect on LinkedIn every week, not just occasionally?
  • Do we need team features such as shared seat management and TeamLink?
  • Is CRM integration a must-have, which may mean Advanced Plus?
  • Will 50 InMails a month per seller be enough, or will most outreach be through connection requests?
  • What will we use to research, write and send messages to the people we find?

If only one person prospects regularly, start with a single Core licence and prove the value before buying seats for the whole team.

Hidden costs to plan for

  • Tax. Listed prices may exclude VAT or GST.
  • Per-licence pricing. Every seller needs their own licence.
  • InMail limits. 50 a month goes quickly if InMail is your main channel.
  • Your time. Sales Navigator finds and filters people, but you still research, write and send every message.
  • Data export. Sales Navigator is built for working inside LinkedIn and your CRM; teams wanting lists in spreadsheets often add other tools.
  • Outreach tools. Many teams pay for a separate tool to run sequences on the people they find.

Is Sales Navigator worth it?

For anyone who prospects on LinkedIn daily, Sales Navigator's search, alerts and lead lists save real time. It is less valuable if you only search occasionally, or if what you really need is someone to tell you who is interested right now.

A simple test: during the trial, log how many saved leads turn into real conversations, and how many hours you spend getting there. If the licence pays for itself in conversations and the hours are sustainable, keep it. If you find great people but never get round to messaging them, the bottleneck is not search, and a more expensive search tool will not fix it.

Check the numbers with our lead generation ROI calculator: compare the licence cost with the extra conversations you expect.

Cheaper or different options

Free LinkedIn plus a clear process

For low volumes, standard LinkedIn search and a disciplined weekly routine can go a long way. Our guide on how to generate leads on LinkedIn covers the steps.

List export tools

Tools such as Evaboot export Sales Navigator searches to spreadsheets with emails. They add to the Sales Navigator cost rather than replacing it.

Signal-led agents

GTM Plays takes a different route. Instead of searching by filters, its agent finds people showing intent signals, scores each one for fit against your ICP, writes a message for each person and sends it from your own LinkedIn account. Replies arrive in one inbox; it does not book meetings by itself. Pro is $149 a month after a 7-day free trial. For a list of a specific audience, Live Leads extracts a company page's followers or a post's engagers, paid per lead with credits.

How to choose a Sales Navigator plan

  1. Solo seller: start with Core, monthly, and move to annual once it is part of your routine.
  2. Team of sellers: Advanced for shared seats, billing and team features.
  3. CRM-heavy team: ask LinkedIn about Advanced Plus and its CRM integrations.
  4. Unsure: use the free trial and track how many useful conversations it produces.

The bottom line

Sales Navigator is one of the few prospecting tools with clear, published per-licence prices in several currencies. That makes budgeting simple: Core for individuals, Advanced for teams and Advanced Plus on request. The bigger cost is the time spent turning searches into conversations, so decide whether you need a better search tool or a tool that does more of the work.

Frequently asked questions

How much does LinkedIn Sales Navigator cost?

As of Oct 2026, LinkedIn lists Core from US$119.99 a month or US$1,079.88 a year per licence, and Advanced from US$159.99 a month or US$1,799.88 a year per licence. Advanced Plus is priced on request. Prices may exclude VAT or GST.

What is the difference between Sales Navigator Core and Advanced?

LinkedIn positions Core for individual sellers and Advanced for sales teams, with team features such as centralised seat management and billing. Advanced Plus is for sales teams using an integrated CRM.

How many InMails do you get with Sales Navigator?

LinkedIn's plan comparison lists 50 InMails a month on Core, Advanced and Advanced Plus.

Is there a free trial of Sales Navigator?

LinkedIn offers a free trial button on its pricing page. Check the trial terms in your account, including when billing starts.

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