GTM Plays vs Expandi

GTM Plays vs Expandi is agent versus sequencer. Expandi is a cloud LinkedIn automation tool with a branching sequence builder, email steps, white label and multi-account features, which suits agencies and growth teams. GTM Plays finds prospects from intent signals, scores fit against your ICP and writes each message, sent from your own LinkedIn account.

Expandi facts come from expandi.io, checked in October 2026.

How each one works

GTM Plays

The agent finds people showing intent signals, scores each one for fit against your ICP, writes a message that references the signal and sends it from your own LinkedIn account. Replies come into one inbox, where you take over; it does not book meetings by itself.

Expandi

You build audiences and design sequences that branch on prospect behaviour, with LinkedIn actions and email steps. Each account gets a dedicated, country-based IP and automatic warm-up. Replies land in a global smart inbox with labels, tags and notes. It offers A/B testing, webhooks, CRM integrations, white label, roles and permissions, and an MCP connection (in beta) that lets an AI assistant draft campaigns you approve before anything sends.

Where Expandi is stronger

• Sequence control, with branching and A/B tests.
• Agency features, including white label and multi-account management.
• Email steps in the same sequence.

Where GTM Plays is stronger

• It finds the prospects, from buying signals, instead of executing on a list.
• ICP scoring before anything is sent.
• Little to configure: no sequences to design.

GTM Plays vs Expandi pricing (as of Oct 2026)

Prices below come from the GTM Plays pricing and from Expandi's pricing page, as of Oct 2026.

	GTM Plays	Expandi
Entry	Pro, $149/month	Business, $99/month, or $79/month billed annually
Scaling	Extra agent, $59/month	Agency, custom for 10+ seats or white label
Add-ons	Live Leads, paid per lead with credits	Image and GIF personalisation extra; video via a paid partner add-on
Trial	7 days free	7 days free

Expandi costs less per month. The difference is what each plan buys: Expandi gives you a powerful sending engine for lists you bring; GTM Plays finds and scores the prospects, writes each message, and includes a dedicated customer success manager.

Feature by feature

Finding prospects

GTM Plays starts from intent signals: it watches for people showing buying intent, scores each one for fit against your ICP and only then writes to them. Expandi works on audiences you supply, such as Sales Navigator searches, post engagers or imported lists.

Writing and sending

GTM Plays writes a message for each prospect that references the signal it found, and sends it from your own LinkedIn account. Expandi's strength is the sequence builder: behaviour-based branches across LinkedIn steps and email follow-ups, with a dedicated country-based IP for each account and automatic warm-up.

Inbox and follow-up

Expandi collects LinkedIn replies in its own inbox. Replies come into one inbox where you take over. It does not book meetings by itself; you handle the conversation from the first reply.

Integrations

GTM Plays connects to HubSpot, Salesforce, Pipedrive, Zoho CRM, Attio, folk, Breakcold, Instantly, Smartlead, SmartReach, HeyReach, Slack, Clay and Zapier, plus webhooks, a REST API and an MCP server. You can export to CSV and use credits for email and phone enrichment. Expandi offers webhooks and integrations with CRMs and other tools on its Business plan, and its MCP server was in beta when checked.

Who each one suits

GTM Plays suits founders and small teams who want prospecting and messaging handled, with less time spent designing sequences.

Expandi suits growth teams and agencies who want fine control over multi-step flows, dedicated IPs and white-label options.

Other options to consider

Descriptions and prices come from each vendor's own site, checked in October 2026.

HeyReach

What it is: LinkedIn outreach across many sender accounts, with rotation, a unified inbox, an API, webhooks and an MCP server, according to heyreach.io.

Pricing (as of Oct 2026, heyreach.io/pricing): Growth is $79 a month per sender. Agency is $999 a month for 25 senders, with white label included. Unlimited is $2,999 a month, capped at 300 senders under its fair-use policy. Quarterly and yearly billing are discounted.

Best for: agencies and teams running outreach from many LinkedIn accounts.

Limits: you need a lead source, such as Sales Navigator, Clay or a signal tool.

Skylead

What it is: LinkedIn and email outreach with smart sequences, unlimited email accounts, email warm-up, an email finder and post signals, according to skylead.io.

Pricing (as of Oct 2026, skylead.io/pricing): All-in-one is $100 per seat a month. Agency is $999 a month for 25 seats or $1999 a month for unlimited seats, listed as a first-year promotion. Annual billing gives two months free.

Best for: teams who want LinkedIn and email in one sequence, and agencies who need white label.

Limits: like other sequencers, results depend on the lists you feed it.

Waalaxy

What it is: LinkedIn prospecting automation with pre-built sequences, email follow-ups and an email finder, according to waalaxy.com.

Pricing (as of Oct 2026, waalaxy.com/pricing): Pro €19, Advanced €49 and Business €69 per user per month as displayed, with discounts for quarterly and yearly billing. Pro allows 300 invitations a month; Advanced and Business allow 800. Business adds cold email sequences and 500 email finder credits a month. All plans have a 14-day free trial.

Best for: solo users and teams who want simple, template-driven LinkedIn and email campaigns.

Limits: you build the lists and choose the sequences; it does not decide who is in market.

Dripify

What it is: LinkedIn and email drip campaigns with a drag-and-drop builder, lead tagging and step analytics, according to dripify.com.

Pricing (as of Oct 2026, dripify.com/pricing): Pro is $79 per user a month ($59 billed annually) and Advanced is $99 per user a month ($79 billed annually), which adds team management, A/B testing and advanced LinkedIn protection. Enterprise is custom. There is a 7-day free trial with no credit card.

Best for: individual sellers and small sales teams who want straightforward sequences.

Limits: daily quotas apply; its plan table lists 75 connection requests a day.

Migration checklist: switching to GTM Plays from Expandi

1. Export your leads and conversation history from Expandi.
2. Pause running campaigns before connecting the same LinkedIn account to another tool. Two automation tools on one account at once is risky.
3. Write down your ICP in plain terms: roles, company size, industries and the signals that mattered.
4. Exclude people already contacted, including anyone mid-sequence.
5. Reconnect your CRM and test on a small batch first.
6. Compare replies per hundred prospects after two weeks before cancelling anything.

Which should you choose?

• Choose Expandi if you are an agency or growth team that wants full control of sequences.
• Choose GTM Plays if you want an AI SDR that decides who to contact and writes each message.

See Expandi alternatives, Waalaxy vs Expandi and GTM Plays vs Waalaxy, or start a 7-day free trial.