Guide

LinkedIn follower scraper: export a company page's followers as leads

How to export the followers of any LinkedIn company page as a lead list: what data you get, Standard vs ICP-Filtered orders, credits, formats and outreach.

By the GTM Plays teamUpdated 6 min read

A LinkedIn follower scraper turns the followers of a company page into a lead list you can filter and use. With GTM Plays Live Leads, you paste a company page, choose a Standard or ICP-Filtered order, and most orders finish in 2 to 6 hours as CSV, Excel or Clay, Instantly or Smartlead import files.

This guide explains why company page followers make good lead lists, what a follower export contains, how Live Leads orders and credits work, and how to turn the list into conversations. If you want to start straight away, go to Live Leads.

Why company page followers are worth exporting

People follow a company page on LinkedIn for a reason. They are customers, prospects, partners, job seekers, competitors or simply interested in the space. For a B2B team, that makes a page's follower list one of the most focused audiences available:

  • Your own page. Followers already know your brand. Many have never filled in a form or talked to sales.
  • A competitor's page. Followers are interested in the problem your product solves. Our guide to competitor follower extraction covers this use in depth.
  • A partner or adjacent tool. Followers of a tool that integrates with yours often share your ideal customer profile.
  • A community or media brand. Followers of a niche publication or event are a self-selected audience in your market.

Compared with a database search, a follower list is smaller but warmer. Each person has shown interest in a specific company or topic, which gives you a reason to reach out that a cold list lacks.

What a follower export contains

A Live Leads follower export is one row per follower, with fields such as:

  • full name, first name and last name
  • LinkedIn profile URL
  • headline and job title
  • current company, with company LinkedIn URL, website, industry, headcount and headquarters where available
  • location

Those fields are enough to filter by role and company, match people to accounts in your CRM, and personalise a first message.

How Live Leads works

Live Leads is a one-off extraction. You order the followers of a LinkedIn company page, and you receive a file. It is separate from the GTM Plays Pro subscription and is paid per lead with credits.

Step 1: choose the page

Paste the LinkedIn company page URL. It can be your own page, a competitor, a partner or any company whose audience fits your market.

Step 2: choose the order type

  • Standard order. Extracts the page's followers and charges 1 credit per follower.
  • ICP-Filtered order. You set filters, such as job titles to include or exclude, and you are charged only for the followers who match, plus a flat 500-credit filter fee.

If the page is large and only a slice of its audience fits, ICP-Filtered usually gives a cleaner list for fewer credits. If you want the full audience for research or for your own segmentation, Standard is simpler.

Step 3: receive the file

Most orders finish in 2 to 6 hours. You can download the results as CSV or Excel, or as import files formatted for Clay, Instantly or Smartlead, so the list goes straight into your enrichment or sending tools.

Credits

New accounts get 100 free credits on signup, enough to test a small order. After that, you buy credits for the orders you need. Because each order is a one-off, there is no extra subscription for Live Leads.

How to choose which pages to export

Not every page is worth the credits. A good page to export has three things:

  1. The right audience. Its followers should look like your buyers. Check a sample of followers on LinkedIn before ordering.
  2. A clear connection to your offer. You should be able to explain in one sentence why a follower of that page would care about your product.
  3. A manageable size. A page with a very large, broad following may be better as an ICP-Filtered order.

Write your ideal customer profile down before you order. Our free ideal customer profile template helps you set the job titles, company sizes and industries you will filter on.

Standard vs ICP-Filtered: which to choose

Situation Best order type Why
Your own page, small or medium Standard You want to see everyone who follows you
Large competitor page with a mixed audience ICP-Filtered You pay for matching followers plus a flat 500-credit filter fee
Market research on a niche community Standard The full list shows who the audience really is
Outreach to a specific role, such as heads of sales ICP-Filtered The list arrives already narrowed to the role

Turning a follower list into conversations

A list is a starting point, not a result. Here is a simple process that works for most teams.

Segment before you send

Split the list by role, seniority and company fit. A founder, a sales manager and a job seeker who follow the same page need different messages, or none at all.

Match against your CRM

Import the file into your CRM or Clay and check which people are already customers, open deals or past conversations. Remove or treat them separately.

Enrich if you need email

If you plan to email, use your enrichment tool to find work emails for the people who fit. The Clay, Instantly and Smartlead import formats are designed to make that step quick.

Write a reason-led first message

Lead with why you are reaching out. Following a competitor or an industry page is a light signal, so keep the message relevant to their role and the problem, and avoid pretending you know more than you do. Our LinkedIn cold outreach guide covers how to write messages that get replies.

Keep volumes human

Whether you reach out on LinkedIn or by email, send at a pace a real person could manage, and review replies yourself.

Follower exports vs other lead sources

Source What you get Strength Limitation
Company page followers People interested in a specific company Focused, warmer audience Interest is a light signal
Post engagers People who engaged with a specific post Recent, topic-specific interest Smaller lists
B2B database search Anyone matching filters Large volume No sign of interest
Live intent signals People acting now, such as job changes or engagement Timely Needs ongoing monitoring

For recent, topic-specific interest, see our guide to extracting LinkedIn post engagers. For ongoing signals rather than one-off lists, read our buying signals guide.

One-off lists vs an always-on agent

Live Leads gives you a list once. That suits a campaign, a launch or a research project. If you want to keep finding new people as they show interest, the GTM Plays Pro agent works differently: it finds intent signals, scores fit against your ICP, writes and sends LinkedIn messages from your own account, and brings replies into one inbox. It does not book meetings by itself. Pro is $149 a month with a 7-day free trial.

Many teams use both: a follower export to start a campaign, and the agent to keep the pipeline moving.

Common mistakes to avoid

  • Exporting the biggest page you can find. Size is not fit. A smaller, focused page often produces more replies.
  • Sending the same message to everyone. Followers of one page still have different roles and needs.
  • Skipping the CRM check. Messaging an existing customer as if they were a stranger damages trust.
  • Treating a follow as buying intent. It shows interest in a company or topic, not a decision to buy.

Getting started

  1. Write down your ideal customer profile.
  2. Pick one page whose followers look like your buyers.
  3. Create an account to get 100 free credits and run a small test order.
  4. Segment, enrich and reach out to the best-fit people first.
  5. Measure replies, then decide which pages to export next.

The bottom line

A LinkedIn follower export gives you a focused, interested audience in a few hours. With Live Leads you pick the page, choose Standard or ICP-Filtered, pay per lead with credits and get a file ready for your CRM or sending tools. The results then depend on how well you choose the page and how relevant your first message is.

Frequently asked questions

What is a LinkedIn follower scraper?

It is a tool that turns the followers of a LinkedIn company page into a structured list, with fields such as name, job title, company, location and LinkedIn URL, so you can filter and use them for outreach or research.

How does Live Leads charge for follower exports?

Live Leads uses credits. A Standard order charges 1 credit per follower extracted. An ICP-Filtered order charges only for the followers who match your filters, plus a flat 500-credit filter fee. New accounts get 100 free credits on signup.

How long does a follower export take?

Most Live Leads orders finish in 2 to 6 hours.

What formats do I get?

Results are delivered as CSV or Excel, or as import files formatted for Clay, Instantly or Smartlead.

Is Live Leads part of the GTM Plays Pro plan?

No. Live Leads is a separate, one-off extraction paid per lead with credits. It is not included in the $149 a month Pro plan.

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