Lusha alternatives: 9 options for contact data and outreach

The best Lusha alternatives depend on which data you need. For a larger database with outreach built in, Apollo. For phone numbers found on LinkedIn, Kaspr. For emails only, Hunter. For enterprise coverage, ZoomInfo or Cognism. If what you really need is timely LinkedIn conversations, GTM Plays is a different kind of option.

What Lusha does well

According to lusha.com, Lusha is a B2B contact and company data platform with a browser extension, prospecting search, CRM enrichment, an API and an MCP server. It is quick to start: the Free plan is permanent, and reps can reveal an email or phone number from a profile in a few clicks.

Its credit rules are clear. Lusha says an email costs 1 credit and a phone number costs 5, so you can estimate usage by multiplying the number of prospects by the data you need.

Why teams look for a Lusha alternative

• Phone credits add up. At 5 credits per phone number, calling-heavy teams use credits fast.
• Data, not outreach. Lusha supplies contacts; you still need a separate tool to reach them.
• Coverage in your market. Coverage varies by region and role, so test against your own accounts.
• Seat limits on self-serve. Lusha asks teams larger than 5 users to talk to sales.
• Contacts without timing. A list does not tell you who is interested now. Our buying signals guide explains why that matters.

Lusha pricing (as of Oct 2026)

Lusha publishes its self-serve plans on lusha.com/pricing:

Plan	Monthly price	Credits
Free	$0	40 a month
Starter	$49.90	400
Pro	$69.90	600
Premium	$399.90	3,400
Scale	Custom	Custom

Annual billing is cheaper. On monthly plans, unused credits roll over up to twice the plan's limit while you stay subscribed; on annual plans, credits arrive upfront and reset at the end of the year. Cancellation takes effect at the end of the billing period.

For a third-party view, Vendr reports a median Lusha contract of $15,999 a year, with a range from $6,000 to $70,403, based on 147 purchases (page last updated Feb 2026). These are Vendr's figures, not Lusha's, and mostly reflect team contracts.

Lusha alternatives by use case

If you need…	Consider	Why
Database plus email sequencing	Apollo.io	Free, Basic and Professional plans
Phone numbers from LinkedIn profiles	Kaspr	Extension built for LinkedIn
Work emails only	Hunter	Email finder and verifier, unlimited team members
Simple per-contact credits	UpLead	One credit unlocks email and mobile
European data and verified mobiles	Cognism	Compliance focus, quote-based
Search engine plus outreach	Seamless.AI	Quote-based
Enterprise coverage	ZoomInfo	Quote-based
Combining many data vendors	Clay	Waterfall enrichment
Signal-led LinkedIn outreach	GTM Plays	Finds intent signals, writes and sends from your account

The best Lusha alternatives in detail

Nine alternatives, from contact data tools to signal-led outreach. Descriptions and prices come from each vendor's own site, checked in October 2026, except where a third-party source is clearly labelled.

Apollo.io

What it is: an AI GTM system with a database of 240M+ contacts and 30M+ accounts, email sequencing, a dialer, buying signals and AI agents, according to apollo.io.

Pricing (as of Oct 2026, apollo.io/pricing): a Free plan, Basic at $49 a month and Professional at $99 a month on monthly billing, plus a Custom plan through sales. All seats on an account must be on the same plan.

Best for: teams who want one database and email engine.

Limits: it is database- and email-led rather than LinkedIn-first.

Kaspr

What it is: a contact data tool built around a Chrome extension that shows phone numbers and emails on LinkedIn profiles, with lead lists, bulk CSV enrichment and CRM integrations such as HubSpot and Salesforce, according to kaspr.io.

Pricing (as of Oct 2026, kaspr.io/pricing): a Free plan with 15 B2B email credits, 5 phone credits and 5 direct email credits a month. Starter is shown at $49 or $65 per user a month depending on billing period, with unlimited B2B email credits and 100 phone credits a month. Business is shown at $79 or $99 per user a month, with 200 phone and 200 direct email credits a month. Enterprise is custom. Prices are also listed in euros and pounds.

Best for: reps and recruiters who find people on LinkedIn and need their phone numbers.

Limits: phone credits are the constraint on lower plans, and it supplies data, not outreach.

Hunter

What it is: an email finder and verifier with a B2B lead database, signals from your existing leads, cold email sequences and an API, according to hunter.io.

Pricing (as of Oct 2026, hunter.io/pricing): a Free plan with 50 credits a month. Starter is $49 a month on monthly billing ($34 a month billed yearly) with 2,000 credits a month; Growth is $149 ($104 yearly) with 10,000; Scale is $299 ($209 yearly) with 25,000. Finding an email costs 1 credit and verifying one costs 0.5. All plans include unlimited team members.

Best for: email-first teams who need work emails rather than phone numbers.

Limits: it is email-focused; it is not the tool for mobile numbers.

UpLead

What it is: a B2B contact database with verified emails, mobile direct dials, a Chrome extension, technographics, intent data on higher plans and CRM integrations, according to uplead.com.

Pricing (as of Oct 2026, uplead.com/pricing): a 7-day free trial with 5 credits. Essentials is $99 a month for 170 credits and Plus is $199 a month for 400 credits, on monthly billing. Professional is annual only with custom seats and credits, and adds buyer intent data. One credit unlocks one contact, including email and mobile.

Best for: small teams that want simple, credit-per-contact pricing.

Limits: credit volumes are modest on the self-serve plans, and it supplies data rather than outreach.

Cognism

What it is: a B2B sales intelligence platform with contact and company data, verified mobile numbers, signals such as hiring, funding and job changes, Bombora intent data on Pro, AI research, CSV enrichment, CRM enrichment and MCP and API access, according to cognism.com.

Pricing (as of Oct 2026, cognism.com/pricing): no prices are published. Sales Prospecting comes in Standard and Pro packages, each listed with 5 seats included, and price is tailored to your product, team and usage. One credit reveals one contact, and a revealed contact only uses a credit again if the person changes jobs.

Best for: teams that sell into Europe and want phone-verified mobile data with a compliance focus.

Limits: you need a sales conversation to see the price, and it supplies data rather than running outreach.

Seamless.AI

What it is: an AI sales platform with a contact search engine, Chrome extension, buyer intent, job change alerts, CRM enrichment, AI-written pitches, emailing, a dialer and an API, according to seamless.ai.

Pricing (as of Oct 2026, seamless.ai/pricing): no prices are published; the page asks how many contacts you need and your company size, then routes you to sales. Seamless offers a free sign-up and a "switch and save" discount for teams leaving a competitor. Vendr, a third-party software buying platform, describes Free, Pro and Enterprise tiers, with the free tier giving one user 50 credits (Vendr page last updated Sep 2025).

Best for: sales teams that want a large search-based contact tool with built-in outreach.

Limits: pricing is quote-based, and data quality varies by segment, so test it on your own target list.

ZoomInfo

What it is: a go-to-market intelligence platform with 420M+ global contacts, 145M+ companies, buyer intent and website visitor data, according to zoominfo.com.

Pricing (as of Oct 2026, zoominfo.com/about/pricing): not published. ZoomInfo asks you to request a quote and says price depends on features, licences and credit usage.

Best for: larger teams that need deep contact and company data.

Limits: you need a sales conversation to see the price.

Clay

What it is: a data orchestration platform that combines many data and AI vendors, with Claygent research agents, signals and an email sequencer, according to clay.com.

Pricing (as of Oct 2026, clay.com/pricing): a Free plan includes 500 actions and 100 data credits a month. Launch starts at $167 a month and Growth at $446 a month, with prices rising by action and data-credit volume. Enterprise is custom. There is a 14-day trial.

Best for: GTM engineers who build custom enrichment and routing workflows.

Limits: it is a builder; someone has to design and maintain the tables.

GTM Plays

What it is: an AI agent for LinkedIn. It finds people showing intent signals, scores each one for fit against your ICP, writes a message for each person and sends it from your own LinkedIn account. Replies come into one inbox, where you take over. It does not book meetings by itself.

Pricing: Pro is $149 a month after a 7-day free trial, and each extra agent is $59 a month. Live Leads, a one-off extraction of a LinkedIn company page's followers or a post's engagers, is paid per lead with credits and is separate from Pro.

Best for: founders and small teams who want signal-led LinkedIn outreach without building workflows.

Integrations and exports: HubSpot, Salesforce, Pipedrive, Zoho CRM, Attio, folk, Breakcold, Instantly, Smartlead, SmartReach, HeyReach, Slack, Clay and Zapier, plus webhooks, a REST API and an MCP server. CSV export, and credits for email and phone enrichment. Live Leads exports in Clay, Instantly and Smartlead formats.

Limits: it is not a contact database to browse, and it has no built-in email sequencer or dialer; for email it connects to tools such as Instantly, Smartlead and SmartReach.

Is GTM Plays a Lusha alternative?

Only for some teams. If you need a lookup tool to find any person's phone number, a data provider is the right choice. GTM Plays is not a contact database.

It fits when the reason you buy contact data is to start LinkedIn conversations. Its agent finds intent signals, scores each person for fit against your ICP, writes a message and sends it from your own LinkedIn account, and brings replies into one inbox. It includes email and phone enrichment credits for those prospects. It does not book meetings by itself. Pro is $149 a month after a 7-day free trial, and each extra agent is $59 a month.

When Lusha is still the better fit

• Reps need quick lookups from a browser extension.
• You want a permanent free plan to start with.
• Your team is small and the credit maths works for your mix of emails and phones.

How to compare alternatives fairly

1. Build a test list of 50 to 100 people you actually sell to.
2. Run it through each free plan or trial and compare email and phone match rates.
3. Compare credit rules, especially the cost of phone numbers and whether credits roll over.
4. Price your real usage for a year, not the headline plan.
5. Model the return with our lead generation ROI calculator.

For a broader view, see our guide to lead generation tools and our Apollo pricing guide.

Migration checklist: switching from Lusha

1. Use or export your remaining credits before cancelling; cancellation applies at the end of the period.
2. Export saved lists and revealed contacts.
3. Repoint CRM enrichment to the new tool and check field mappings.
4. Remove the old browser extension to avoid duplicate records.
5. Compare match rates on one segment before moving the whole team.