Blog
Sales tool pricing comparison: 33 tools, every price cited
Sales tool pricing compared: published prices for 33 prospecting, data, LinkedIn, outreach, intent and AI SDR tools as of Oct 2026, each one cited.
By the GTM Plays teamUpdated 6 min read
Sales tool prices range from free plans to five-figure annual contracts. As of Oct 2026, entry paid plans for the LinkedIn, data and outreach tools we checked start between about $9 and $199 a month, while ZoomInfo, Cognism, Seamless.AI, Demandbase, 6sense and Bombora do not publish prices. Every price below links to its source.
We built this table from each vendor's own pricing page, checked in October 2026. Prices change often, so treat every figure as "as of Oct 2026" and confirm on the vendor's page before you buy. GTM Plays is our product; its price is listed alongside the others.
How we collected the prices
- Source: each vendor's own pricing page or official help documentation, linked in every row. We did not use third-party price estimates.
- What we list: the lowest published paid plan, any free plan or trial, and how the vendor charges (per seat, credits, usage or quote).
- Currencies: shown as displayed on the vendor's page. Some tools price in euros.
- Monthly vs annual: we show the monthly price where both are published, with the annual price in brackets.
- "Not published": the vendor asks you to contact sales and shows no figures.
- "Not stated in our notes": we did not record a free plan or trial for that tool when we checked. Check the source page.
We dropped tools whose current prices we could not read clearly from the vendor's own page.
LinkedIn prospecting and automation tools
| Tool | Lowest published paid plan (as of Oct 2026) | Free plan or trial | Pricing model | Source |
|---|---|---|---|---|
| GTM Plays | Pro $149/mo; extra agent $59/mo | 7-day free trial | Per agent | gtmplays.io/pricing |
| LinkedIn Sales Navigator | Core from US$119.99/mo or US$1,079.88/yr | Not stated in our notes | Per licence | business.linkedin.com |
| Waalaxy | Pro €19/user/mo as displayed | 14-day free trial | Per user | www.waalaxy.com |
| Expandi | Business $99/mo ($79/mo annual) | 7-day free trial | Per seat | expandi.io |
| HeyReach | Growth $79/mo per sender | Not stated in our notes | Per sender | www.heyreach.io |
| Dripify | Pro $79/user/mo ($59 annual) | 7-day free trial, no card | Per user | dripify.com |
| Skylead | All-in-one $100/seat/mo | Not stated in our notes | Per seat | skylead.io |
| La Growth Machine | Basic from €60/mo per identity | 14-day free trial | Per identity | lagrowthmachine.com |
| Dux-Soup | STACKED local $55/seat/mo | Not stated in our notes | Per seat | www.dux-soup.com |
| Valley | Starter $199/seat/mo ($149 quarterly) | 7-day trial, payment method required | Per seat | www.joinvalley.co |
LinkedIn tools mostly charge per seat, sender or identity, so the cost grows with the number of LinkedIn accounts you run. Compare limits as well as price: invitations per month, number of senders, and whether email or data credits are included. Our guide to the best LinkedIn automation tools compares features, and our Sales Navigator pricing guide covers LinkedIn's own plans.
B2B data and contact tools
| Tool | Lowest published paid plan (as of Oct 2026) | Free plan or trial | Pricing model | Source |
|---|---|---|---|---|
| Apollo.io | Basic $49/mo | Free plan | Per seat | www.apollo.io |
| Lusha | Starter $49.90/mo (400 credits) | Free plan, 40 credits/mo | Credits | www.lusha.com |
| Kaspr | Starter $49 or $65/user/mo by billing period | Free plan | Per user + credits | www.kaspr.io |
| Hunter | Starter $49/mo ($34 yearly) | Free plan, 50 credits/mo | Credits | hunter.io |
| UpLead | Essentials $99/mo (170 credits) | 7-day trial, 5 credits | Credits | www.uplead.com |
| Evaboot | Starter $9/mo (100 credits) | Not stated in our notes | Credits | evaboot.com |
| ZoomInfo | Not published | Not published | Quote | www.zoominfo.com |
| Cognism | Not published | Not published | Quote | www.cognism.com |
| Seamless.AI | Not published | Free sign-up | Quote | seamless.ai |
Data tools usually charge by credits: one credit for an email, often more for a phone number. Check what a credit buys, whether unused credits roll over, and whether you pay per user. ZoomInfo, Cognism and Seamless.AI do not publish prices. Our guide to the best B2B data providers compares coverage and features.
Enrichment and workflow tools
| Tool | Lowest published paid plan (as of Oct 2026) | Free plan or trial | Pricing model | Source |
|---|---|---|---|---|
| Clay | Launch from $167/mo | Free plan; 14-day trial | Actions + credits | www.clay.com |
| PhantomBuster | Start $69/mo | 14-day trial, then limited free plan | Execution hours | support.phantombuster.com |
Clay charges by actions and data credits, and PhantomBuster by execution hours and slots. Both can get expensive at volume, so model your expected usage first. See our Clay pricing guide for a deeper breakdown.
Email and multichannel outreach tools
| Tool | Lowest published paid plan (as of Oct 2026) | Free plan or trial | Pricing model | Source |
|---|---|---|---|---|
| lemlist | Email $69/mo ($55 yearly) | Not stated in our notes | Per user | www.lemlist.com |
| Instantly | Outreach from $47/mo; bundles from $94/mo | Not stated in our notes | Plan + credits | instantly.ai |
| Reply.io | Email Volume from $59 | Not stated in our notes | Per plan | reply.io |
| Salesforge | Pro $40/mo | Not stated in our notes | Per plan | www.salesforge.ai |
Outreach tools vary in what the base price covers: number of senders, mailboxes, contacts or credits. lemlist's Multichannel plan and Reply.io's LinkedIn automation add LinkedIn steps for an extra cost.
Intent data and website visitor tools
| Tool | Lowest published paid plan (as of Oct 2026) | Free plan or trial | Pricing model | Source |
|---|---|---|---|---|
| RB2B | Starter $79/mo | Free plan; 7-day trial | Per plan | www.rb2b.com |
| Dealfront | Discover €79/mo, billed annually | Free Lite plan; 14-day trial | Per plan + usage | www.dealfront.com |
| Demandbase | Not published | Not published | Quote | www.demandbase.com |
| 6sense | Not published | Not published | Quote | 6sense.com |
| Bombora | Not published | Not published | Quote | bombora.com |
Intent tools split into two groups. Self-serve visitor identification tools such as RB2B and Dealfront publish plans; enterprise intent and ABM platforms (Demandbase, 6sense, Bombora) sell through sales. Our guide to the best intent data providers explains the difference.
AI SDR tools
| Tool | Lowest published paid plan (as of Oct 2026) | Free plan or trial | Pricing model | Source |
|---|---|---|---|---|
| Amplemarket | Startup $600/mo, annual, 2 users | Free trial | Per plan | www.amplemarket.com |
| AiSDR | $1.50 per person prospected (self-serve) | Not stated in our notes | Usage | aisdr.com |
| 11x (Alice) | Growth from $3,750/mo, billed annually | Not stated in our notes | Per plan | www.11x.ai |
AI SDR tools range from usage-based pricing (AiSDR per person prospected) to annual contracts. Read what is included: mailboxes, data, CRM sync and onboarding can change the real cost. Our guide to the best AI SDR tools covers what each one does.
How to compare sales tool pricing fairly
- Compare the model, not just the number. A per-seat tool and a credit-based tool can cost very different amounts for the same team.
- Count seats, senders and credits you actually need. A cheap entry plan may not cover your volume.
- Check monthly vs annual. Many tools show lower annual prices but require a year's commitment.
- Add the hidden costs. Data credits, extra mailboxes, domains, add-ons and implementation fees can add up.
- Price the outcome. Work out cost per conversation or per meeting, not cost per seat. Our lead generation ROI calculator helps.
Where GTM Plays fits
GTM Plays finds intent signals, scores fit against your ICP, and writes and sends LinkedIn messages from your own account. Replies arrive in one inbox. It does not book meetings by itself. It connects to HubSpot, Salesforce, Pipedrive, Zoho CRM, Attio, folk, Breakcold, Instantly, Smartlead, SmartReach, HeyReach, Slack, Clay and Zapier, plus webhooks, a REST API and an MCP server, with CSV export and email and phone enrichment credits.
Pricing is Pro at $149 a month after a 7-day free trial, and each extra agent is $59 a month. Start your free trial.
Frequently asked questions
Which sales tools do not publish prices?
As of Oct 2026, ZoomInfo, Cognism, Seamless.AI, Demandbase, 6sense and Bombora did not publish prices on their sites. They ask you to talk to sales for a quote.
What is the cheapest LinkedIn automation tool?
Of the LinkedIn automation tools we checked, Waalaxy showed the lowest entry price at Pro €19 per user a month as displayed, as of Oct 2026. Compare limits as well as price, since plans differ in invitations, seats and channels.
Are sales tool prices per user or per account?
It varies. LinkedIn tools usually charge per seat, sender or identity; data tools often charge by credits; intent and enterprise tools are usually quoted per account. Check the pricing model column before comparing.
How much does GTM Plays cost?
GTM Plays Pro is $149 a month after a 7-day free trial, and each extra agent is $59 a month. It finds intent signals and sends LinkedIn messages from your own account. It does not book meetings by itself.
Keep reading
Turn buying signals into meetings.
Enter your website. GTM Plays learns your business, finds high‑intent leads and turns them into your next customers.
7 days free · cancel anytime · nothing sends until you say so